The ultimate goal of safety communication is to communicate a message that internalizes safety in the hearts and minds of your audience. The problem is that most safety communication ends up being a one-way conversation. Sure, you may have delivered a safety message, but has real communication actually occurred?
Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.