There are many things we do subconsciously and out of mere habit that tend to detract from the overall effectiveness of our safety communication. We looked at one of those in our last issue where we addressed the differences in effectiveness between focusing on statistics and performance metrics versus creating a vicarious experience through the use of stories. The former, while perhaps temporarily interesting, is uninspiring and quickly forgotten. The latter will be remembered for a long time afterwards and has the advantage of internalizing the message.
