One of the more effective ways to coach safety performance and behaviors is to use a coaching model that guides that conversation. An effective coaching model establishes a goal, checks that goal against the current-state reality, explores options for improvements, and creates a plan of action to move forward with those improvements. One such coaching model is called G.R.O.W. G.R.O.W. stands for … Goal(s), Reality, Options, Way forward. Here’s how the G.R.O.W. model works.
Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.
One of the more effective ways to coach safety performance and behaviors is to use a coaching model that guides that conversation. An effective coaching model establishes a goal, checks that goal against the current-state reality, explores options for improvements, and creates a plan of action to move forward with those improvements. One such coaching model is called G.R.O.W. G.R.O.W. stands for … Goal(s), Reality, Options, Way forward. Here’s how the G.R.O.W. model works. 
