If we’re honest with ourselves, most of us will probably admit that our efforts around communicating safety are compliance oriented. We do it because we’re bound by a policy or an organizational expectation to do it. There’s nothing particularly exciting or inspiring about it. It’s become a monotonous checklist that we complete and file away, and we’re glad when it’s over with (and so are they).
Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.